Targets Overview
Keywords by match type, product and category targets, automatic targeting groups and audiences — each with bid, clicks, spend, attributed sales and ACoS. Search and sort to find outliers.
Open targetsAmazon Ads API solution area · KEYXE Keywords & Targets
Find the Questions Behind Your Advertising Metrics.
Explore the relationship between targeting rules, search terms, spend and attributed outcomes. KEYXE emphasizes comparison, search and transparent explanations before making any operational change.
Targets overview
| Keyword | CTR | CPC | ACoS |
|---|---|---|---|
| exercise bands set large phrase | 0.59% | $1.35 | 46.2% |
| workout bands 2 pack phrase | 0.43% | $1.29 | 41.5% |
| workout bands large phrase | 0.51% | $1.32 | 31.2% |
| storage baskets gift exact | 0.65% | $1.31 | 39.5% |
| shelf baskets for home exact | 0.53% | $1.54 | 39.7% |
| loop bands 2 pack phrase | 0.45% | $1.19 | 38.4% |
Search term explorer
- desk stand set930 clicks · 56 orders
- desk protector small533 clicks · 29 orders
- laptop stand large449 clicks · 24 orders
- laptop stand large287 clicks · 18 orders
- exercise bands set large259 clicks · 27 orders
- laptop stand durable252 clicks · 14 orders
What-if bid simulation
Simulation only — no Amazon account changesCurrent $1.54 → hypothetical $1.39
Computed in your browser from fictional fixtures · 2026-09-01 – 2026-09-30Explore sample →
Four views
Targets, terms, placements and budgets
Search Term Explorer
Query-level outcomes for keyword and automatic targets. Terms with many clicks and no orders are flagged as “review as negative?” — a suggestion for a person to evaluate, never an automatic action.
Open search termsPlacement Context
How performance differs between top of search, the rest of search and product pages. Placement reporting availability and attribution differ by ad product.
Open placementsBudget Review
Budget utilization and days at cap per campaign, to spot pacing risk. Changing a budget would require separate permission and approval — it is not available.
Open budgetsSimulation only — no Amazon account changes
How the what-if bid tool works
It multiplies the current sample bid by your chosen percentage. In the full demo, it also shows illustrative effects using stated assumptions: clicks move by half the bid change, cost per click moves with the bid, and conversion rate stays the same. These are assumptions for discussion, not forecasts.
It never calls the Amazon Ads API, never changes a bid, and never labels a simulated change as executed. Saved demo proposals stay in your browser tab.
Search terms in this demo are generated from a fictional vocabulary. They are not derived from any shopper, and a report row is not a unique person.
Open the targeting views.
Targets, search terms, placements and budgets each have a tab in the advertising demo.