Campaign Intelligence
Organize campaigns and compare spend, reach, clicks, attributed sales and efficiency in a source-aware reporting interface.
Amazon Ads API software solution · KEYXE Advertising Intelligence
KEYXE is developing advertising analytics software for authorized Amazon advertisers and agencies. Explore campaign performance, spend, attributed sales, search terms, targets and budgeting workflows in an interactive demonstration built around Amazon Ads API use cases.

The advertising demo uses synthetic campaign data. Live reporting and account changes require Amazon Ads API access and advertiser authorization.
Modules
Organize campaigns and compare spend, reach, clicks, attributed sales and efficiency in a source-aware reporting interface.
Identify differences in performance across targeting strategies, using filters, ranking and clear definitions.
Review query-level outcomes and organize research for further analysis. Sample queries are fictional and never derived from a real buyer.
Explore budget distribution, period comparisons and advisory alerts. Budget modifications would require separate permissions and approval.
Sponsored ads coverage
Ad products have different reports, eligibility and entitlements. Availability below refers to the synthetic demo; live access for each depends on approval and the advertiser’s entitlements.
Product-level ads in shopping results and on product pages. Campaign, targeting, search-term and product reports.
Brand-level ads for eligible brand owners. Reporting coverage differs from Sponsored Products and some reports are still evolving.
Display advertising available through the Ads API for eligible advertisers, subject to the advertiser’s actual entitlements.
Separately scoped products with their own access and agreements. Not included in KEYXE today and not shown in the demo.
Reviewable optimization
A proposed change — for example, lower a bid by 10% — is created from observed performance.
The draft carries its data, period, formulas and stated assumptions so a person can judge it.
An authorized person approves or rejects it. In the demo, approval is recorded in your browser only.
Only with explicit permission, approved Ads API write access, a preview and an audit record. Not available today.
Nothing in KEYXE is labeled “executed” unless an approved, permitted change actually ran. Simulations are labeled as simulations.
Future approved changes are designed to run once, record who approved them and what changed, and be reversible by the advertiser.
Spending changes need the advertiser’s explicit authorization and an Amazon policy basis. Unattended automation stays off.
Advertising FAQ
KEYXE is designed for advertisers and agencies who authorize access to their own Amazon Ads advertising profiles. Live support depends on Amazon Ads API approval for KEYXE, the advertiser’s authorization, and the marketplaces and ad products each profile is entitled to.
No. Advertising access is a separate Amazon authorization with its own approval, consent and revocation. KEYXE does not combine live advertising data with seller data or third-party data without the applicable written approvals from Amazon.
ROAS divides ad-attributed sales by ad spend. Attributed sales are an advertising measure based on an attribution window. Your total seller sales include organic orders and are reported separately; the two are not interchangeable and are never added together.
Attributed conversions can arrive after the click that led to them, so recent days are often incomplete. KEYXE shows the reporting period, time zone and attribution notes, and labels recent data as subject to change.
No. Automatic, unattended changes are not enabled. Any future change would require explicit authorization, a preview, a person’s approval and an applicable Amazon policy basis. Today, bid proposals are simulations only.
Open the advertising workspace: filter by ad format, sort by ACoS, inspect targets and search terms, and draft a simulation-only proposal.